{"id":8928,"date":"2021-02-04T10:50:51","date_gmt":"2021-02-04T09:50:51","guid":{"rendered":"https:\/\/www.tourisme-valdemarne.com\/espace-pro\/?page_id=8928"},"modified":"2023-01-19T10:41:05","modified_gmt":"2023-01-19T09:41:05","slug":"destination-contract-explore-paris","status":"publish","type":"page","link":"https:\/\/www.tourisme-valdemarne.com\/espace-pro\/expertises-et-projets\/contrat-de-destination-explore-paris\/destination-contract-explore-paris\/","title":{"rendered":"Destination contract Explore Paris [EN]"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A DESTINATION CONTRACT ON THE SCALE OF GREATER PARIS: EXPLORE PARIS<\/h2>\n\n\n\n<p><strong>#ExploreParis<\/strong> is the result of a collaborative project within the framework of the Destination contract, which was signed with the State in June 2016. The project involves the following Parisian tourism stakeholders: Paris Convention and Visitors Bureau, Hauts-de-Seine department, Seine-Saint-Denis department Tourism Committee, Val-de-Marne Tourism Board, the RATP (Paris public transport system), the Welcome City Lab, IREST and Atout France.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img width=\"520\" height=\"147\" data-src=\"https:\/\/www.tourisme-valdemarne.com\/espace-pro\/wp-content\/uploads\/sites\/3\/2023\/01\/logo_exploreparis_rvb_comm_en.png\" alt=\"logo explore paris english\" class=\"wp-image-14033\" srcset=\"https:\/\/www.tourisme-valdemarne.com\/espace-pro\/wp-content\/uploads\/sites\/3\/2023\/01\/logo_exploreparis_rvb_comm_en.png 520w, https:\/\/www.tourisme-valdemarne.com\/espace-pro\/wp-content\/uploads\/sites\/3\/2023\/01\/logo_exploreparis_rvb_comm_en-380x107.png 380w, https:\/\/www.tourisme-valdemarne.com\/espace-pro\/wp-content\/uploads\/sites\/3\/2023\/01\/logo_exploreparis_rvb_comm_en-200x57.png 200w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption>Explore Paris official logo<\/figcaption><\/figure><\/div>\n\n\n\n<p>These partners have decided to <strong>join forces<\/strong> and the many assets of their territories to boost Paris as a destination and enhance its urban dimension. The system of destination contracts, set up by the State, is a suitable tool for this purpose, aimed at promoting exceptional destinations with strong values and identities.<\/p>\n\n\n\n<p class=\"is-style-highlight\">Paris, the ultimate city break destination, is not simply a city centre. An abundance of cultural, artistic and festive offers on both sides of the ring road attracts tourists searching for something different.<\/p>\n\n\n\n<p>While <strong>Paris<\/strong> remains without doubt <strong>one of the world&rsquo;s leading tourist destinations<\/strong>, young and European visitors are nevertheless priority customers that must be attracted once again and made loyal. The <strong>heritage and timeless image of the destination<\/strong>, which has made its strength, must be completed and extended to a current, modern and innovative vision, which is insufficiently perceived. The new territories to be discovered, the new tourist offers to be developed and experimented with are the <strong>main challenges of this contract<\/strong>.<\/p>\n\n\n\n<p><strong>Greater Paris<\/strong> has decided to <strong>boost and develop its tourism offer<\/strong>, in particular to meet young Europeans\u2019 expectations and gain their long-term loyalty.&nbsp; The <strong>comprehensive, dynamic and creative offer<\/strong> is based on themes such as street art, architecture, modern art, cosmopolitan Paris, nature and in particular river tourism in the Greater Paris.<\/p>\n\n\n\n<p>The aim is not only to <strong>develop the destination&rsquo;s image <\/strong>but also to <strong>increase tourism flows from the centre of Paris to the Capital&rsquo;s suburban districts and towns<\/strong> &#8211; easily accessible by public transport &#8211; and to promote these areas and their tourist attractions. The finalized offer has been launched in the <a rel=\"noreferrer noopener\" href=\"http:\/\/www.exploreparis.com\" target=\"_blank\">www.exploreparis.com<\/a> e-store, <strong>both in French and in English<\/strong>. <strong>Tourists can choose from a wide choice of Greater Paris experiences <\/strong>to discover the area and meet residents: tours, walks, workshops, cruises, water sports activities, etc. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/exploreparis.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore paris website<\/a><\/div>\n<\/div>\n\n\n\n<p>The<strong> eight partners<\/strong> brought their expertise and means to the project to renew and boost Paris&rsquo; image as a tourism destination, and to develop and promote a new urban tourism offer in off-the-beaten-track venues, on the wider scale of Greater Paris. <strong>#ExploreParis<\/strong> is an opportunity for tourism professionals to target regional and national visitors interested by off-the-beaten-tracks activities and visits. It also offers to professionals an effective booking tool that simplify a lot their everyday work. The platform has helped tourism boards to develop even closer relations with local stakeholders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.tourisme-valdemarne.com\/wp-content\/uploads\/2021\/02\/press-release-launch-destination-contract-explore-paris-2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">press release &#8211; launch of the Destination Contract (2018)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A DESTINATION CONTRACT ON THE SCALE OF GREATER PARIS: EXPLORE PARIS #ExploreParis is the result of a collaborative project within the framework of the Destination contract, which was signed with the State in June 2016. The project involves the following Parisian tourism stakeholders: Paris Convention and Visitors Bureau, Hauts-de-Seine department, Seine-Saint-Denis department Tourism Committee, Val-de-Marne [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8929,"parent":64,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2747,446,442,2741,444,8084","_relevanssi_noindex_reason":"","footnotes":""},"vdmTagMarketing":[],"class_list":["post-8928","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Destination contract Explore Paris [EN] - Val-de-Marne Tourisme &amp; 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